Last week in Atlanta, Crown Royal – along with Outkasts Big Boi, Maybach Music’s Pill & Grind Time Officials Killer Mike– all came together to party and celebrate the launch of “The Crown Life,” a multi-layered campaign created to mark and celebrate life’s crowning moments. On the heels of the launch of new variant, Crown Royal BlackTM whiskey, Crown Royal has gathered influential designers, filmmakers, and legendary producer and artist Big Boi to release exclusive, limited-edition products and content. All artists and designers will be tasked with using their craft to create something that celebrates what “The Crown Life” means to them — finding royalty in everyday experiences.
Rapper, songwriter, and producer Big Boi has partnered with Crown Royal to develop unique content and put his own spin on the iconic Crown Royal bag. Cameras went behind the scenes to document Big Boi in compelling moments of his life and career that showcase his definition of “The Crown Life.” The short film will let audiences into Big Boi’s life as he performed at the 2011 Grammy Awards; inside his studio, Stankonia, as he prepares for his latest projects; and an evening out on the town in his hometown of Atlanta with stops at his favorite spots to unwind.
The party was epic to say the least. And thanks to Rebbecca over at Corner Stone I”ve got some visuals. See more pics below.
DJ Green Latern
Pill is officially my new favorite. He killed it.
Gotta show the bottle of course.
You guys know I do the live blog for all the off color commentary. Follow me @Gyantunplugged NOW.
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