The National Urban League Blasts @KingJames & @Nike For High-Priced Kix, “Just Don’t Do It!”

Aug

22


Nike, and basketball superstar Lebron James, are coming under fire over the newly announced sneaker dropping later this year that will cost consumers $315 for James new sneaker, the Lebron X. With a devastating economy, record unemployment and and overall bleak financial outlook this country, and much of the world is facing, a high-priced sneaker, aimed at the Urban demographic has caused outrage across social media sites.

National Urban League president and CEO Marc H. Morial has released a statement regarding the shameless consumer exploitation. And echoes my sentiment on the issue:

To release such an outrageously overpriced product while the nation is struggling to overcome an unemployment crisis is insensitive at best,” Morial said in a statement. “It represents twisted priorities and confused values.”  Taking a cue from Nike’s infamous advertising slogan, Morial urged parents and the company, “Just don’t do it.”

What’s upsetting to me is Lebron just came from nothing a few years ago. So to offer such a high-priced sneaker to most of your fans YOU KNOW CAN’T AFFORD THEM is an absolutely disgrace.

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