Nike, and basketball superstar Lebron James, are coming under fire over the newly announced sneaker dropping later this year that will cost consumers $315 for James new sneaker, the Lebron X. With a devastating economy, record unemployment and and overall bleak financial outlook this country, and much of the world is facing, a high-priced sneaker, aimed at the Urban demographic has caused outrage across social media sites.
National Urban League president and CEO Marc H. Morial has released a statement regarding the shameless consumer exploitation. And echoes my sentiment on the issue:
To release such an outrageously overpriced product while the nation is struggling to overcome an unemployment crisis is insensitive at best,” Morial said in a statement. “It represents twisted priorities and confused values.” Taking a cue from Nike’s infamous advertising slogan, Morial urged parents and the company, “Just don’t do it.”
What’s upsetting to me is Lebron just came from nothing a few years ago. So to offer such a high-priced sneaker to most of your fans YOU KNOW CAN’T AFFORD THEM is an absolutely disgrace.
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