There were so many events popping off during BET Hip-Hop Award weekend you would have been wise to pick two or three and call it a day. I chose to spend my time with the DTP crew and my boss Ludacris as he debuted his new line of headphones called Soul by Ludacris.
Per Thaddeus from Exclusive Access:
The Soul Experience is an intimate lounge with plush furniture, fireplace, visual displays, twitter station, “soul” food, and open bar of Conjure cognac cocktails to engage consumers on the new product launch. The three day preview commenced on Friday, October 1st and wrapped on Sunday, October 3rd with appearances by the man of the hour, Ludacris, Terrence J. Of 106 & Park, producer Jazze Pha, Benzino, Michael Mauldin of the Mauldin Brand Agency, Actress and fitness expert A.J. Johnson, Shanell SNL of Young Money and sister D. Woods, Kawan “KP” Prather, Comedian Lil JJ, DTP Co-CEOs Chaka Zulu and Jeff Dixon, and numerous tastemakers exclusively viewed the Soul by Ludacris headphone models before their official release.
Soul executives, Bob Bonefant and Len Davi, even personally led the guests on private tours of the product line. Soul by Ludacris is expected to officially launch at the top of next year.
Y’all know I love me some Conjure. And this visual right here is making me wish it was Friday night all over again.
Jazzy Pha showing them headphones some love.
Scrappy and Ludacris. Look at Scrappy coming thru with another hit. His new smash “That’s Her” record is a smash.
Terrence J flashing that Colgate smile. Someone get him an endorsement deal.
Young Money’s Shanelle. Yet another example of how less is more. Where’s Tim Gunn when you need him.
Ludacris and KP
Ludacris Chaka and his new team handling the Soul product.
Industry veteran and one of the HNIC’s at DTP/Conjure and Ebony Sons management Jeff Dixon with Necole Bitchie’s manager, and Warner Bros executive Mike Keiser.
Y’all know I’m silly.
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